The pile yarns of a rug have a natural direction or lay to them much like velvet or suede. When new all the yarns lean to the bottom of the rug, which is the end where the weaving began. Light reflectance can differ depending on which end of the rug you‘re looking at. Looking from the bottom of the rug towards the opposite or top end, the rug will appear darker than looking from the top end to the bottom end. On short piled rugs the difference may be slight but on many rugs the difference can be quite dramatic. The reason is simple. When looking into the pile, where the yarns point toward you, more light is absorbed making the rug appear darker. When looking across the pile, where the yarns point away from you, more light is reflected making the rug appear brighter.